The LacrosseAllStars Story

“LacrosseAllStars.com, dedicated to the lacrosse state of mind.”

Six months ago, Ryan Craven and I started an online lacrosse news rag.  We cleverly named it LacrosseAllStars.com and went to work, signing up for a free Tumblr account to host our content.

This is what LacrosseAllStars.com looked like from July 4, 2008 to Jan. 5, 2009:

We barely promoted the site, but little by little we saw significant increases in daily traffic.  This made us realize we had a real opportunity on hand, and we immediately got more invested in the project.  Ryan and I knew we possessed the skills and knowledge needed to make LacrosseAllStars big, but did we have the time?  Short answer: No, not really.  We also didn’t have the manpower.  However, after long talks about what to do, we both decided we could not pass this great opportunity up - that we would hate to lose this chance.  So, we decided to make time and devote ourselves to the project.

Beginning in November, I began working on a modest redesign of the site.  On January 5th, we launched it:

It’s not perfect (still a work in progress), but it has set the tone and cleared absolutely any doubt that what we’re doing won’t last.  In less that 3 weeks since it went live, we’ve doubled our total traffic from 6-months worth of content on the old site.

Now our Twitter account is rocking, our Facebook page is getting a redesign, and we’ve got a new logo in the works.  We’ve brought on additional writers, and we continue to search for more who are as dedicated to the game as we are.  Best of all, we’ve added two more members to our core team - two guys we’ve known a long time and can completely trust in. They don’t just get things done, they get them done the right way, and I’m ecstatic to have them on board.

We’ve established our vision and we’ve begun to make big plans for LacrosseAllStars, both as a site (LacrosseAllStars.com) and a content network.  I have high hopes for LacrosseAllStars as an entity, not just one website, and I truly believe we are on the verge of creating something very meaningful for the sport of lacrosse.

When you get a minute or two, feel free to explore the site and think about improvements that could be made.  We’d love any feedback you’d be willing to throw our way.  You can email me directly, or shoot a note to jw@lacrosseallstars.com.  Either way, we’ll all see it and use your input to fuel our output.

We’re not looking to be the best, most popular lacrosse destination overnight, nor do we plan to gauge our success solely on traffic.  We are looking to change the way fans and players interact with the sport on the internet.  This will take time, but the end result is going to be remarkable.