10/25 SM Links

I send a collection of relevant links to clients each week to help keep them informed on the basics of social media marketing. Below is a snippet of the most recent email.

Skittles Asks Facebook Fans to Drown a Man in Candy
A quick look at the newest campaign from Skittles UK: “Dazzle the Rainbow” - Facebook fans are asked to bury a man named David Phoenix in skittles. The campaign is meant to engage fans and build buzz around the brand.

This Week’s Most Explosive Facebook Pages
Brief look at some of the most successful Facebook pages in the past week. Could provide for some solid inspiration. Included on the list are The Flaming Lips, National Geographic, Heineken and Guess.

Social Media Success — Are You Just Waiting To Get Lucky?
A good article to read to stay informed on social media marketing and learn how success can be measured.

10/18 SM Links

I send a collection of relevant links to clients each week to help keep them informed on the basics of social media marketing. Below is a snippet of the most recent email.

How Much Are Social Media Shares Worth?
- Social commerce, the next big thing in online commerce, is driven by online sharing on social networks. This article recaps the results of a study by Eventbrite on the effectiveness and value of share buttons.

Facebook and Bing’s Plan to Make Search Social
- More proof that online search is going to become more and more social. Consumers care about what their friends like and Facebook has that data. With the data, Bing is able to make their search engine more personal.

HOW TO: Customize Your Background for the New Twitter
- A top complaint about the new twitter is the lack of background real estate. There’s less space available for a brand or person to show their logo and personality. This is a detailed how-to for creating a new twitter background.

5 Reasons Web Marketers Fail With Viral Video Campaigns
- Some good tips on what to do to make an online campaign go viral. Key takeaway: do more than just posting it on your social media accounts. Planning ahead and putting together an outreach strategy to spread the word is of utmost importance.

10/8 SM Links

I send a collection of relevant links to clients each Friday to help keep them informed about social media marketing. Below is a snippet of Friday’s email.

Red Bull Plays Ball With Facebook Places In San Francisco
- This documents a recent scavenger hunt experiment Red Bull did in SF using Facebook Places. With 300 entries and an alternative entry option, it’s clearly still early to be focusing heavily on Places.

The New Facebook Groups: All You Need To Know
- Facebook started out offering college kids an exclusive (private) online social experience, but that soon disappeared as the social network grew up. Facebook’s new Groups bring back the sense of exclusivity and enable members to collaborate with docs, chat and photo sharing. Pages are still the way to go for Brands.

5 Game-Changing Social Media Marketing Campaigns
- Five creative campaigns that took social media marketing to the next level.

Social Networks Dominate Online News Distribution
- Proof that social networks and sharing tools are the most powerful method of distribution online. 43% of online news sharing occurs through them.

Twitter Launches Promoted Accounts
- A new advertising format that helps brands gain more followers by being displayed in Twitter’s “Suggestions for You” feature. Definitely worth looking into if you’re trying to catch up to or outdo your competition in # of Followers.