How Does Oregon Football Keep Winning?

This is a must read for anyone in the marketing field.

Favorite quotes:

“The football Ducks of Oregon are something new. They didn’t get people to watch because they got good. They got good because they got people to watch. They are college sports’ undisputed champions of the 21st century’s attention economy.”
- Michael Kruse (author of article)

“If you have enough attention, you can get anything you want.”
- Michael H. Goldhaber

“Push style to the extreme, and it becomes substance.”
- Richard Lanham

“They look hatched from an alien pod, sent to Earth to seek first downs and souvenir sales.”
- Rachel Bachman

found via 412.LaxAllStars.com