How Does Oregon Football Keep Winning?
This is a must read for anyone in the marketing field.
Favorite quotes:
“The football Ducks of Oregon are something new. They didn’t get people to watch because they got good. They got good because they got people to watch. They are college sports’ undisputed champions of the 21st century’s attention economy.”
- Michael Kruse (author of article)“If you have enough attention, you can get anything you want.”
- Michael H. Goldhaber“Push style to the extreme, and it becomes substance.”
- Richard Lanham“They look hatched from an alien pod, sent to Earth to seek first downs and souvenir sales.”
- Rachel Bachman
found via 412.LaxAllStars.com
Cool shot of the Rocky statue my dad took while visiting Philly. Check out those shorts.
Thoughts?
Purchase the ‘Grow The Game’ t-shirt to help promote the sport we all love and support your favorite lacrosse program. $5 from every t-shirt you buy goes to any lacrosse program of your choice. http://bit.ly/GrowTheGame
Cool sight to see: Maker’s Mark is advertising for @MakersMark on cabs.
(Thanks to Z for the pic!)
“I am American business” - Tony Hawk
10/25 SM Links
I send a collection of relevant links to clients each week to help keep them informed on the basics of social media marketing. Below is a snippet of the most recent email.
Skittles Asks Facebook Fans to Drown a Man in Candy
A quick look at the newest campaign from Skittles UK: “Dazzle the Rainbow” - Facebook fans are asked to bury a man named David Phoenix in skittles. The campaign is meant to engage fans and build buzz around the brand.
This Week’s Most Explosive Facebook Pages
Brief look at some of the most successful Facebook pages in the past week. Could provide for some solid inspiration. Included on the list are The Flaming Lips, National Geographic, Heineken and Guess.
Social Media Success — Are You Just Waiting To Get Lucky?
A good article to read to stay informed on social media marketing and learn how success can be measured.
10/18 SM Links
I send a collection of relevant links to clients each week to help keep them informed on the basics of social media marketing. Below is a snippet of the most recent email.
How Much Are Social Media Shares Worth?
- Social commerce, the next big thing in online commerce, is driven by online sharing on social networks. This article recaps the results of a study by Eventbrite on the effectiveness and value of share buttons.
Facebook and Bing’s Plan to Make Search Social
- More proof that online search is going to become more and more social. Consumers care about what their friends like and Facebook has that data. With the data, Bing is able to make their search engine more personal.
HOW TO: Customize Your Background for the New Twitter
- A top complaint about the new twitter is the lack of background real estate. There’s less space available for a brand or person to show their logo and personality. This is a detailed how-to for creating a new twitter background.
5 Reasons Web Marketers Fail With Viral Video Campaigns
- Some good tips on what to do to make an online campaign go viral. Key takeaway: do more than just posting it on your social media accounts. Planning ahead and putting together an outreach strategy to spread the word is of utmost importance.
