New Grow The Game helmet sticker by @stickermule. Hoping to deliver them to many teams this spring.
Keeping me busy…
Shiniest lacrosse stick I’ve ever had.
Purchase the ‘Grow The Game’ t-shirt to help promote the sport we all love and support your favorite lacrosse program. $5 from every t-shirt you buy goes to any lacrosse program of your choice. http://bit.ly/GrowTheGame
Online Advertising For Niche Sports, Vol. 1
Over the past few weeks I’ve reached out to 15 businesses. These businesses relate (in one way or another) to the sport of lacrosse. They include retailers, equipment manufacturers, apparel vendors and camp companies. Looking back at my conversations, here are the stats to date:
- 1 manufacturer said their marketing budget is empty
- 1 manufacturer said they did all their 2010-2011 online ad buying in April 2009 (note: this seems preposterous)
- 8 have yet to reply, 6 of which are equipment retailers. The retailers who get on board with us first are the ones who will benefit the most, so let’s hope the best one reads this.
- 2 are interested and weighing their options. This means they can expect a follow up from me on Wednesday.
- 1 couldn’t afford advertising, so they offered up a trade. We love trades.
- 2 have signed on with us, and so far their ads are performing remarkably well.
I share these stats as a way to depict what the online advertising landscape is like for a niche sport. It’s shaky, to say the least. But at the same time, it’s promising because there are not a lot of players out there. And, as I’m sure you know, the less players on the court, the sooner the best player stands out.
LeBron in a Univ. of Michigan lacrosse jersey. He’s going there to win national championships.
