Over the past few days, Charlie Villanueva & Chris Bosh raced to 50K Twitter Followers. Chris Bosh won this morning, meaning Charlie now has to star in one of Bosh’s YouTube videos. Bosh is letting his “Twitter Army” decide which character Charlie plays.
This whole race was interesting to me because both guys were attempting to activate their fanbases in unique ways. What’s even more thought provoking now that it’s over is the fact that both of Charlie and Chris actually share 21,019 followers. 41% of Chris Bosh’s followers are also following Charlie. These fans didn’t pick a side, they chose to watch the conversation unravel.
(via @kylemac)
