J333 Press Release Re-Write, Due 2/25/08
NBA All-Star 2008 Pushes AutoTrader.Com to Record Monday Traffic
ATLANTA, Feb. 22 – The ultimate online automotive marketplace experienced 3.8 million vehicle searches Monday, February 19. AutoTrader.com attributes the new 959,720 traffic record to commercial exposure at the NBA All-Star 2008 in New Orleans, which took place last weekend.
This is AutoTraders.com’s second year partnering with the NBA on TNT and the company couldn’t be more satisfied. The partnership gains national brand exposure for AutoTrader.com through the NBA’s Tip-off Show and other marquee events the company sponsors during the season.
“The spike in traffic created by big events like NBA All-Star 2008 coupled with on-going, season-long exposure is the kind of marketing that leads to long-term brand awareness,” said Clark Wood, Vice President of AutoTrader.com.
The NBA Tip-Off Show Presented by AutoTrader.com can be viewed every Thursday night during the NBA Season at 8pm ET on TNT.
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Original release here.
