10/18 SM Links

I send a collection of relevant links to clients each week to help keep them informed on the basics of social media marketing. Below is a snippet of the most recent email.

How Much Are Social Media Shares Worth?
- Social commerce, the next big thing in online commerce, is driven by online sharing on social networks. This article recaps the results of a study by Eventbrite on the effectiveness and value of share buttons.

Facebook and Bing’s Plan to Make Search Social
- More proof that online search is going to become more and more social. Consumers care about what their friends like and Facebook has that data. With the data, Bing is able to make their search engine more personal.

HOW TO: Customize Your Background for the New Twitter
- A top complaint about the new twitter is the lack of background real estate. There’s less space available for a brand or person to show their logo and personality. This is a detailed how-to for creating a new twitter background.

5 Reasons Web Marketers Fail With Viral Video Campaigns
- Some good tips on what to do to make an online campaign go viral. Key takeaway: do more than just posting it on your social media accounts. Planning ahead and putting together an outreach strategy to spread the word is of utmost importance.