10/8 SM Links
I send a collection of relevant links to clients each Friday to help keep them informed about social media marketing. Below is a snippet of Friday’s email.
Red Bull Plays Ball With Facebook Places In San Francisco
- This documents a recent scavenger hunt experiment Red Bull did in SF using Facebook Places. With 300 entries and an alternative entry option, it’s clearly still early to be focusing heavily on Places.
The New Facebook Groups: All You Need To Know
- Facebook started out offering college kids an exclusive (private) online social experience, but that soon disappeared as the social network grew up. Facebook’s new Groups bring back the sense of exclusivity and enable members to collaborate with docs, chat and photo sharing. Pages are still the way to go for Brands.
5 Game-Changing Social Media Marketing Campaigns
- Five creative campaigns that took social media marketing to the next level.
Social Networks Dominate Online News Distribution
- Proof that social networks and sharing tools are the most powerful method of distribution online. 43% of online news sharing occurs through them.
Twitter Launches Promoted Accounts
- A new advertising format that helps brands gain more followers by being displayed in Twitter’s “Suggestions for You” feature. Definitely worth looking into if you’re trying to catch up to or outdo your competition in # of Followers.
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